How to Get People to See Things Your Way

How to persuade people to see things your way, even if you aren’t Obi-Wan Kenobi.

Forget about superpowers like invisibility, supersonic flight, or shape-shifting.

In everyday life, what you really need to achieve your goals, meet your targets, and be more likable… isn’t a superpower at all.

It’s a skill that anyone can master, and it’s called persuasion. Rather than convincing, pleading, or “leading others to the light,” it’s all about getting them to want what you want.

Everyone dreams of being that guy or gal. The sales whiz who always gets others to realize how much they need their product. The confident worker whose proposals are quickly approved by bosses. The partner or spouse who manages to avoid tense conflicts by getting their partner to see their point of view.

When you lack the skills you need to persuade others, life can seem like one failure after another. You can be knowledgeable, skilled, and experienced, but find it difficult to close a deal, motivate a team, or excite loved ones about your personal and family goals.

Science shows that people are more likely to be persuaded when requests are aligned with their values, self-image, and future goals. You don’t have to fake friendliness, be a mastermind, or employ Machiavellian tactics.

It’s all the opposite. Persuasive people are authentic and trustworthy. This is why people often outsource their decision-making to them and are less likely to question their motives.

Persuasion isn’t about taking over others’ goals, either. Instead, it involves reading people and leveraging your intuitive knowledge, so you find the commonality between their vision and yours.

This is exactly what this book will help you achieve. Inside, you will discover:

  • The 5 psychological principles that underlie effective persuasion, along with the thought- and emotion-based processes that empower you to harness them
  • Why you need to be an active listener to tailor your message to the needs and values of your audience
  • How to harness persuasive messaging and storytelling to engage and move your audience
  • How to gather and present evidence to give greater weight to your points of view
  • The key reasons why people resist you so often… and how you can knock down each of these obstacles
  • How leveraging persuasion will help you swing the balance in your favor during negotiations
  • Why great leaders use techniques like social proof, authority, and storytelling to motivate and inspire their teams—and how persuasion can be a deal maker or breaker during times of crisis
  • Why persuasion is the winning ingredient in a wide range of contexts—including work, your family life, and friendships
  • How to be a great public speaker, writer, and social media content creator by mastering qualities such as tone, language, and authority

And much more!

Nobody is born with the complete set of tools they need to get others to see things their way.

But there is a myriad of skills great persuaders use to influence others, and the good news is, they are all contained in this useful guide.

By the end of the book, you’ll have all the knowledge you need to share your contagious authenticity, passion, and emotional intelligence with others.

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Excerpt from Becoming an Expert of Persuasion © Copyright 2023 T.J. Parker


Have you ever struggled to convince someone to see things your way, whether it's a colleague at work, a family member, or a friend? You're not alone. Persuasion is an essential skill in both our personal and professional lives, yet it's one that many of us struggle with. Whether it's persuading someone to buy your product, convincing your boss to approve your proposal, or getting your partner to see your point of view, the ability to influence others is a critical skill in today's world.

In today's fast-paced world, the ability to effectively persuade others is a valuable skill that can open doors to personal and professional success. Whether you're a salesperson trying to close a deal, a marketer attempting to attract more customers, or simply someone seeking to influence others, persuasion is a powerful tool that can help you achieve your goals.

In this book, we'll explore the art of persuasion and provide you with the tools and techniques to become an expert at getting people to see things your way. Drawing on over 20 years of experience in the field of communication and persuasion, I'll guide you through the fundamental principles of persuasion and show you how to apply them in a variety of contexts.

Throughout the book, we'll focus on the key strategies and techniques that have been shown to be effective in persuading others. We'll explore the cognitive and emotional processes that underlie persuasion and examine the ethical considerations of using persuasion as a tool for achieving personal and professional goals.

This book is designed to provide you with the tools and techniques to become an expert at getting people to see things your way. Whether you're looking to improve your communication skills for personal or professional reasons, this book will provide you with a comprehensive understanding of the principles of persuasion, and the practical strategies and techniques to apply those principles in a variety of contexts. By the end of this book, you'll have a deeper understanding of the cognitive and emotional processes that underlie persuasion, and the ways in which you can use those processes to achieve your personal and professional goals.

You'll also gain a deeper understanding of the ethical considerations of using persuasion, and the importance of using this powerful tool in an ethical and responsible manner. Throughout the book, we'll emphasize the importance of empathy, understanding, and mutual respect in building strong relationships through persuasion, and explore the ways in which persuasion can be used to promote positive social change.

Whether you're a marketing professional looking to improve your sales skills, a manager looking to motivate your team, or a social activist looking to create positive change in your community, this book will provide you with the insights and tools to become an expert at getting people to see things your way.

So, with that, let's get started on the journey to becoming a master persuader!

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