Are you into streaming? Whether it comes to various tutorials, house projects or games, you probably know already that just like in any other venture, you need to start with a low profile and gain notoriety as you go. But then, while streaming may seem fun in the beginning, the truth is that such a life could be a bit challenging.

The streamers life gets busier and busier with time. As you slowly gain more popularity, you need to come up with new ideas and dedicate more and more time a day. There is also the stress side, Twitch tends to be strict when we are speaking about rules. We heard a lot of horror stories about permanent banns, we aren't even surprised when a new name lands on Streamerbans. But there is no time to sorrow, we always need to learn and catch up new psychological tactics to find place to grow.

Whether you are considering picking up some advanced sales, marketing, psychology, business books or even a memoir, here are a few good ones that will give you some insights about the hidden opportunities that you will hardly find on Reddit.

Tribes, by Seth Godin

Seth Godin is a top-notch influencer in the marketing industry, so you know for a fact that you will get some incredible ideas in terms of growing your popularity. It is all about innovation and brand new ideas that you are less likely to find somewhere else. Now, you probably ask yourself – what does this book have to do with streaming?

This book is ideal about growing your notoriety and building a community around your project. There are, of course, some people out there who make the ideal audience for what you have to share. There are people with different ideas out there and for some of them, your streaming channel is the best in the world. This is what you need to focus on.

As you stream, you will feel the need to reinvent yourself. However, this is only a misconception. There are people out there who are interested in just what you do. Obviously, it does not mean that you can go mediocre. Instead, learn how to become a responsible leader and how to lead the tribe in becoming a role model for as many people as possible.

Gubba: Confessions of an American Streamer, by Gubba

I've followed Gubba for years now. I found her on Twitch. I was one of the early subscribers to her channel. I've watched her grow as a person and as a streamer. I've always known she was smart. Her words are always well chosen, and she is always well thought out in her responses to questions. I've always known she was talented. She can sing, she can dance, she can make you laugh, and she can make you cry. So I knew her book would be good choice on this list to offer an insight story of a streamer.

A Newborn Business: Esports, by Zoltan Andrejkovics

In the latest edition (2020) of the book, the author explains not only the esports ecosystem, but also how the streaming world fits into the big bottle of gaming.

As an Esports enthusiast, I’ve seen firsthand the massive growth of the industry. If you’re one of the millions of people who want to know how to become a professional gamer, how to build a business around video games, who are the most popular esports athletes, how to be a live streamer or what are the most popular games today, then this book is for you.

The author attempts to introduce the post COVID gaming era, which trends likely to stay with us in the next 3-5 years. The book also includes topics like “Gaming & AI”, changes in streaming market and what the big players will do next, popularity of esports and what could be the next big title.

Twitch for Dummies, by Tee Morris

Trying to find a streaming for dummies book? Consider it done. While this book has been specifically written for Twitch, it provides some principles that can apply to pretty much every streaming platform. With all these, most people will mostly focus on Twitch. It was mostly aimed at gamers, but it has become one of the leading streaming platforms in the world – conferences, concerts, sports and so on.

If you are new to streaming, this book is for you. It is aimed at those who are planning to start streaming, as well as those who have already started it. Find out how to launch a Twitch channel, create a brand, stream all kinds of events – including games, grow an audience and overcome the most common difficulties associated with this beautiful adventure.

The action goes even further. You can learn how to come up with your own streaming studio, but also how to create a successful profile and interact with the audience. Moreover, there are a few useful strategies that could help you reshape your ideas. The guide is suitable for beginners and written in a straightforward and user-friendly manner.

Positioning, by Al Ries and Jack Trout

So, you want to start streaming. You have no idea where to start from. Begin with an idea. Unless it is something really wicked, chances are someone else is doing it already. When it comes to gaming, there are thousands of streamers out there playing the exact same game – similar strategies and ideas. Now, how do you make the difference? How do you get noticed? How do you stand out in the crowd?

Whenever you go live, you basically battle thousands of other people – most of them have more experience than you do. Branding is essential at this point. It sounds sketchy – you just want to stream something, so why would you bother about branding? Whether you agree with it or not, branding is the one way to gain a share of the market – your well-deserved market share.

The streamers life is not all about gaming and streaming all day long. Do nothing and there will barely be a few people noticing you. This book takes the streaming industry to another level because it teaches you how to build a personal brand. Think about the biggest streamers out there – they are not gamers, but brands. You need to become a brand in order to stand out.

The War of Art, by Steven Pressfield

This book might be a bit difficult to understand. You need to read further than what it says and actually focus on what it means. It is a book with a bunch of hidden meanings and that is what makes it so good. From many points of view, this release is a godsend for those who need creativity – it applies to more jobs and ventures and steaming is just one of them.

The book will teach you how to overcome obstacles and blocks, but also how to release your inner creativity. According to the author, most people end up facing the so called resistance. The resistance covers all the blocks that prevent you from reaching your true potential. He aims to teach you how to get the job done in a creative manner, regardless of what you need.

How does creativity affect the streamers life? Easy. Anyone can go live by pressing a button. There are thousands of streamers out there with only a few viewers. It is boring and the lack of creativity will keep people away. Go through the resistance and simply take your time to implement all these techniques in order to take your stream to another level.

Superfans, by Pat Flynn

Everyone has a few fans out there, but not everyone has superfans. Sure, there are people who like your work and appreciate your posts. They will follow you live every now and then. But then, superfans are all about being loyal. Not only will they follow you, but they will also share your work and promote your channel. This is what you need in order to grow.

Superfans do all these because they know your content is enjoyable for others as well. They will always remind you that you are doing something incredible – not through words, but through their actions and reactions. However, such superfans will not come out of nowhere.

It takes time, as well as magic, to turn regular fans into superfans. The author comes up with some strategies to gain more superfans and enhance your fan base. Keep in mind that you do not have to impress everyone out there, but just certain people.

Crushing It!, by Gary Vaynerchuk

Often known as Gary Vee, the author has become one of the most realistic influencers out there when it comes to branding. He expanded every business he has been involved with and has grown an incredible audience in a field where video content was not even there. He is a proper brand these days and an incredibly clever investor. His book will give you some insights on how to do it with your streaming channel.

From some points of view, this book is a road map to success. It is not about streaming for dummies, but about growing your audience and brand. You want to become a role model, an influencer. Learn from one of the best in this industry. Go through a plethora of real-life cases and examples that show how important it is to push yourself from more directions.

While there are lessons for more marketing fields, streamers will love the idea of documenting, rather than creating. People need to figure out who you truly are. They want to watch what you develop. Many streamers find the streamers life difficult because they have no skills – people want that. They want to join your journey as you become who you want to be.

Contagious, by Jonah Berger

This book is not just for streamers, but for anyone who wants to explode. It is for anyone who wants to come up with something big that people will talk about. As a streamer, you want people to talk about your channel and mention it to others in order for your work to gain more notoriety.

But then, what makes something go viral? What makes people share certain things? This book explains the benefits of word of mouth, as well as the six elements that can make something go viral. It is all about social currency, emotions, practical value, public, stories and triggers.

This book shows you how to make your streaming content contagious. Use the elements in this book to showcase your strengths, as well as the best clips in your portfolio to bring in the popularity you deserve.


In the end, any of the above-mentioned books can turn your amateur streaming experience with no fans into the ideal streamers life. The more you read and discover, the better – there are handy techniques in each of those titles and each of them will positively affect your influence.