Digital Transformation Is Not Digital by Juan Pablo Rozas
Just implementing technology alone does not produce a digital transformation. Changing an organization by taking advantage of the potential of technologies does.
To transform organizations, their business models and processes must be redesigned as well as the products and services delivered to customers. To do so, it is key to align people, processes and technologies. We have to change the culture of our organization to implement a Digital Mindset.
Technology acts as an enabler of digital transformation, helping companies to be more agile, responsive and able to evaluate and learn. But the “technology only” approach neglects the major cultural changes needed to ensure ongoing transformation efforts.Amazon
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My profession is online marketing and development (10+ years experience), check my latest mobile app called Upcoming. But my real passion is reading books both fiction and non-fiction. I have several favorite authors like James Redfield or Daniel Keyes. If I read a book I always want to find the best part of it, every book has it's unique value.