Lay an Egg and make Chicken Soup by Arie Brish

The book was launched in Dec 2018, placed “#1 New Release” and ranked among the “Top Ten Best Sellers” in its category. The book is a practical guide for all the moving parts and potential blind spots in commercializing innovative products or services.
Dozens of very diverse examples, from prostitution in the Gold Rush, to Airbus 380, to Alibaba, and many more in between.

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