The Growth Marketing Playbook by Richie Singh
A Tactical Guide To Scale E-commerce to $500 Million
A Growth Marketing Playbook is a series of plays or tests that a growth hacker can implement. This book will equip you with the tools to develop your own Growth Playbook.
A common struggle with scaling an e-commerce business is the transformational leap from the sub $15M range to the $200-$500M range.
This could be the Series A challenge: How do you metamorphosize from a brand with a proven product that might grow to a brand that is predictably and swiftly growing?
Alternatively, it could be the Plateau challenge: How do you overcome a growth plateau or revenue ceiling and transform marketing to a sustainable self-funding growth trajectory?
While there are numerous books on growth, there is no comprehensive operational playbook. This book bridges that gap by providing 5 strategic pillars and 50+ tactics for data-driven marketing and sustainable growth:
MEASUREMENT
Learn about metrics like Net Promoter Score and Lifetime Value. Become sustainable with the LTV/CAC ratio. Gain a foundational understanding of digital and TV attribution, and learn how to set up a holistic measurement stack
ACQUISITION
Dive deep into 15 different acquisition channels and 30+ tactics across paid, owned and earned. Paid meticulously covers 11 different channels ranging from digital marketing like search and paid social, to mass-media like direct response TV and out-of-home, and emerging like streaming AVOD services and programmatic direct mail. Round out with SEO, referral, marketplaces and Amazon.
LIFECYCLE MARKETING
Maximize LTV via the PAD strategy©. Manage list un-engagement, a bigger danger than unsubscribes. Expand beyond email with tips for paid, personalization, customer service and rewards.
CONVERSION RATE OPTIMIZATION
Uncover how to increase conversion rates by building a data and hypotheses driven CRO capability.
BRAND & CREATIVE
Optimize creative with tips for speed, fatigue, passive audience and testing. Get introduced to an innovative new tool for brand positioning.
Read online The Growth Marketing Playbook by Richie Singh
My profession is online marketing and development (10+ years experience), check my latest mobile app called Upcoming or my Chrome extensions for ChatGPT. But my real passion is reading books both fiction and non-fiction. I have several favorite authors like James Redfield or Daniel Keyes. If I read a book I always want to find the best part of it, every book has its unique value.
