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In 2021 we put a lof of effort researching the most relevant book influencers to you. If you feel that our work is valuable please support our activity and we will send a full book influencer list to all of our supporters!
The list includes 120+ influencers with social media links (Goodreads, Instagram, Tiktok, Youtube, Twitter, Twitch), email addresses (where applicable), the influencers favorite genres and their country of origin. The list includes Bookstagrammers, Booktokkers, Booktubers and a lot of Goodreads influencers mainly on the US market.
(After the donation we require 1-6 hours to send the list in excel and csv formats to your email)
How to select the best influencers from the list?
Finding an influencer is not the hardest job in the world – everyone can be an influencer these days. People with dozens of thousands of followers claim to be influencers in the attempt to make money with all kinds of ads. You can always check their profile with several tools. For example for Bookstagrammers you can use Hypeauditor.
On the same note, companies, businesses or business people are also looking for influencers to introduce their new books to the audience. If you think geographic location is everything, you are wrong. This person will actually represent a brand/author and can be associated with your book.
Now, what exactly do you need to look for in book influencers? What are the main qualities to take into consideration?
Well-aligned to your purpose
A good influencer does not necessarily have to agree with everything you claim or do. But then, there are a few things you have to look at before making a decision. The main values associated with your business must align with the influencer’s values. These things must line up for a successful collaboration.
Assuming you have just written a book about a healthy lifestyle and changes you can make to live longer. Would you associate yourself with an influencer whose stories and highlights refer to wild parties, smoking and drinking? Someone like this is less likely to represent your brand accordingly.
There are a few things you have to ask yourself. Is this influencer aligned to the values of your book? Is the influencer vocal about the opinions? Some so-called influencers will advertise whatever you throw at them, without caring about being vocal for it. It is just a matter of money for them.
Their opinions also need to align to what your book is about, as well as your mission. Furthermore, pay attention to what other books or brands the influencer represents. They should not contradict you and they should not represent your direct competition.
Some influencers come up with new content on a daily basis – unlike most expectations, this is not really a general rule. While daily stuff is not mandatory, you need to make sure the book influencers you consider are active on their associated social media websites.
Feel free to initiate a conversation and see how things go from there. Discuss your opportunity and figure out if your influencer is a good communicator. Is there any interest in your partnership? Do they seem interested?
Good influencers also tend to engage with their followers in an active manner – they reply to relevant comments and messages and they give the audience some attention. At the same time, they respond with thoughtful comments, rather than just likes. How quick are they? Do they respond straight away?
Influencers must be tech savvy – no doubts about it. They do not require a degree in IT, but they should know what they are doing. There is a theme you can observe by looking at their profiles. You can notice an arrangement of pictures and well-planned posts.
Some of these requirements involve editing pictures in a clean manner. Some others refer to automated posting. You definitely want an influencer who can handle the social media platform, rather than a newbie who posts stories and highlights by mistake.
Go through an influencer's profile and look at a few different things. How good is the content? Are pictures qualitative? Is there consistency on their page in terms of looks? Is the page appealing and interesting to look at? Are pictures well-edited?
Personality is critical
Even if your chosen influencers respect the above-mentioned points, there is one thing that should never be overlooked and that is personality. You want a personable individual who can be associated with normal people, rather than someone who seems to live in a completely different world.
You want someone who is pleasant to promote your book and not some random person who has no clue about it. You need an agreeable influencer with a sociable approach. This person must be the type who everyone wants to hang around – the type of magnet people who get along with everyone.
If the influencer does not get along too well with the followers or there is too much negativity in comments, chances are your campaign will backfire. Those followers will simply avoid your book, only because it was advertised by someone who they do not agree with.
Therefore, take your time to analyze the influencer and their interactions with fans and followers. Do they even connect with people around them through direct messages and comments? Do they have a warm and friendly approach to their posts?
The influencer is not everything, as you also have to consider the fans. Some followers are there just to cause trouble or to protest against the influencer. In other words, consider the followers’ responses as well. If there is negative feedback, how do influencers deal with it? Blocking people is not an option.
You can determine whether or not an influencer is relatable based on the connection they have with the ones around them. It is not all about checking comments, but also about following the influencer for a while to see what they post.
An influencer who posts about luxurious lifestyle ideas, fancy parties and super expensive clothes is not really the most relatable one out there. Most of their fans and followers will not be able to relate to such a lifestyle, so they are basically selling a lie.
Being relatable has something to do with empathy too. Sure, not all followers can raise to the influencer’s level. But then, a good influencer will be able to put themselves in the followers’ shoes and understand things from a different level.
It is hard to determine if an influencer is relatable, so you will have to use your instinct here. Go through comments and see what people are saying. If they relate to the content coming from the influencer, you are on the right path.
A good influencer will also have sympathy regarding others’ experiences. Again, it depends on what kind of stuff they post, but you can observe such things in their replies. Then, check out their posts. Do they seem genuine? Can you feel any authenticity in there? Fake posts can be spotted from miles away.
A good influencer has consistency and for some obvious reasons. If they go active for a month before disappearing for three weeks, chances are their fan base will not be consistent. It is all up to the influencer. Without consistency in their activity, they are less likely to get consistency from followers.
Reliability and consistency go hand in hand. Book influencers should have both of them or they will go down. This is what established a solid relationship between them and the products they promote. It is not all about the people following them on social media, but also about the businesses using their posts.
For example, a professional influencer will have a theme on the page. The page looks appealing. Posts are consistent – daily or every few days. Content is qualitative, rather than a pixelated picture with a few emoticons in the caption.
Plus, experienced influencers should also take advantage of all the tools they have over social media. They should also post videos, stories, highlights, boomerangs and so on – every network has its own particularities.
Last, but not least, no matter what it is about, a book is a creative product. When looking for book influencers, you need someone who is creative. Apart from using all the tools and extras coming with editing software and social media platforms, creativity has endless possibilities.
Try to find an influencer whose edits are unique. You need someone who is on top of every update and will take advantage of it straight away. Good influencers refresh their content all the time and can always experiment with different applications.
Now, looking at the content, can you say it is original? Does it feel creative to you? Are you genuinely interested in those posts? If they seem generic and the captions are dull, you may want to look elsewhere. Captions should be clever, rather than some random text, quotes and emoticons.
At the end of the day, remember – you are looking for book influencers. You need someone who can use their brains, as they will inevitably attract clever people who also like to read. If you get someone with dull posts, poor grammar and punctuation, chances are your book will not gain too much.
Bottom line, book influencers go in two directions and no matter which side you are on, they should all bring in the above-mentioned qualities. It makes no difference if you have just written a book and you want someone to help you with the promotion. You might as well be an avid reader looking for good recommendations. Take your time to find good influencers and things will move on from there.