The book was launched in Dec 2018, placed “#1 New Release” and ranked among the “Top Ten Best Sellers” in its category. The book is a practical guide for all the moving parts and potential blind spots in commercializing innovative products or services.
Dozens of very diverse examples, from prostitution in the Gold Rush, to Airbus 380, to Alibaba, and many more in between.

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Joel Stafford

My profession is online marketing and development (10+ years experience), check my latest mobile app called Upcoming or my Chrome extensions for ChatGPT. But my real passion is reading books both fiction and non-fiction. I have several favorite authors like James Redfield or Daniel Keyes. If I read a book I always want to find the best part of it, every book has its unique value.