A Guide To Inbound Marketing For Small Business by Izabela Cottle
A Guide To Inbound Marketing for Small Business is written for small business owners with examples and step by step instructions on getting your store ready for any inbound marketing campaign.
Inbound marketing is fast replacing outbound marketing. Today, consumers are interested in building relationships with businesses and are turned off by hard selling techniques. This guide provides practical advice for small business owners to build an effective inbound marketing strategy using techniques like search engine optimisation (SEO), lead magnets, and creating buyer personas.
Learn how to get your E-commerce shop ready with tips on optimising product images, offering upsell opportunities, and starting a blog.
Instead of chasing leads, read how you can build content that will keep customers coming back to your E-commerce store.
A Guide To Inbound Marketing For Small Business includes topics like:
- Planning Your Inbound Marketing Strategy
- Creating buyer personas for your products
- How to create engaging content
This guide also includes a sample content marketing plan, how to use different inbound marketing channels to reach your customers, and the best formats for inbound marketing.
With this guide, any small business owner will have a full understanding on how the inbound marketing funnel works online and build successful inbound marketing plans that will surprise and delight customers.